Analytics for Banks

Intelligent Customer Analytics In Action!

Challenge

The digital economy has empowered consumers to a new level of sophistication giving them incomparable advantage of widening their expectations from financial institutions. Consumers are now using this information to compare financial service firms to choose what serves their best interest. Banks have amassed inherent knowledge of their customers by way of historical data, which must be protected and mined to gain insights for strategic maneuvers.  Analyzing, segmenting and profiling these data and creating customer portfolios help banks to arrive at strategic decisions on how to get higher ROI in their operations.

Data Analytics to Transform Financial Service Firms

CUBE provides a clear understanding of how digital creates value, granular perspectives on consumer behavior and market dynamics. The ability to create informative customer portfolios by aggregating different types of data from any data source flawlessly makes CUBE a powerful insight generator. Granular perspectives on customer profiles help banks to arrive at deep customer insights to execute series of actions.

Key Features

ATTRACT AND RETAIN CUSTOMERS

CUBE’s powerful analytic capabilities allow you to understand your customer better and make better connections with customer on a personal level.

CROSS SELLING AND UPSELLING

 CUBE, with its state of the art features possess the capability to leverage multiple channels to generate a steady stream of marketing opportunities for bank customers.

ADVANCED DATA ANALYTICS

  CUBE’s big data analytics, machine learning and cognitive capabilities helps banks to convert data into actionable insights

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