Let’s face it—telcos sit on a goldmine of network intelligence, but most aren’t squeezing its full value. One of the most underutilized, underhyped, and yet incredibly potent tools in your arsenal? The SMS location-based service.
It’s fast and it works on any mobile phone. When offered as a B2B service, it transforms telcos into strategic enablers—helping retail chains, logistics firms, public safety teams, and event organizers reach the right people, in the right place, at exactly the right time.
If you’re a telco aiming to deliver genuine, bankable value to your business customers without compelling them to adopt complex tech stacks or cumbersome app ecosystems, this is your move. Let’s unpack five compelling use cases that telcos can enable with SMS-based location services.
1. Retail and QSR: Drive Footfall With Location-Based Outlet Finder
“Find the nearest branch” is no longer a luxury—it’s a conversion tool.
Imagine your business client is a nationwide coffee chain. A user in downtown Colombo texts “FIND COFFEE” to a shortcode. In seconds, they get directions to the nearest branch—no app, no map, just a plain SMS powered by network-level positioning.
With hSenid’s SMS location-based service, telcos enable this exact experience. It’s frictionless for the end user and a business game-changer for your clients. Retailers and food brands get more walk-ins, while telcos monetize their signaling infrastructure in a way that finally makes marketing teams take notice.
Business Value: Businesses get measurable ROI. Telcos unlock a monetizable API product that scales fast across sectors.
2. Geo-Promotions: Smart Marketing, Hyper-Local Reach
Broadcasting is dead. Targeted messaging is the new gospel, and location is the secret sauce.
Telcos can offer geo-fencing capabilities to business clients. A fashion retailer can set a 1km radius around its flagship store. Every customer inside that zone gets an SMS: “20% off all jackets today, you’re close by!”
This isn’t fantasy. It’s exactly what SMS location-based service does best: deliver real-time, location-specific promotions with zero dependence on smartphones or mobile data. And businesses love it because it’s opt-in, non-intrusive, and insanely effective.
Business Value: Laser-targeted promotions. No app dependency. Better campaign performance.
Telco Angle: You manage the pipelines, and now you sell the information that flows through them.
3. Public Safety: When It’s About Saving Lives, Not Selling Products
When something goes wrong—a flood, a fire, a local emergency—getting the right information to the right people fast is critical. And not everyone has internet access, especially in crisis zones.
Telcos can offer emergency services and government agencies the ability to send SMS alerts to people in specific areas. No mobile app, no internet, just a direct text message triggered by a person’s location on the network.
This service can be offered as part of a broader disaster management or public alerting platform. And it builds trust: people remember when their telco helped them stay safe.
Business Value: Real-time risk mitigation. Mass outreach with surgical precision.
Telco Bonus: Build goodwill and land government contracts.
4. Event Management: Organizers Need It. Telcos Can Provide It.
Concerts. Sports. Exhibitions. They’re chaotic—unless telcos step in.
Let’s say there’s a stadium event. The promoter sets up geo-zones: Entry points, food stalls, and emergency exits. With SMS location-based service, attendees in each zone can receive real-time updates: “Use Gate 4 for quicker entry” or “Exit via South Gate due to crowding at Gate 1.”
You, the telco, enable that. Event clients don’t need infrastructure or apps—just your API, layered on top of your network.
Business Value: Crowd control, better attendee experience, safer venues.
Telco Win: A fresh vertical for enterprise solutions with zero new hardware.
5. Logistics and Field Ops: Dynamic Dispatching Without the App Mess
Field teams don’t always have the latest phones or a great signal. But they all get texts.
Telcos can enable logistics companies and utilities to track or reroute teams via SMS location. Need to send the nearest technician to an urgent repair? One backend call. No GPS tracking, no app onboarding. Just intelligent routing via SMS.
hSenid’s platform handles location resolution and lets telcos deliver smart, light-footprint solutions to businesses who just want things to work reliably and fast.
Business Value: Fewer delays. Smarter operations. Less tech clutter.
Telco Revenue: Continuous service usage + potential for SLA-backed offerings.
So, Why Aren’t More Telcos Doing This?
That’s the million-dollar question. Most have the infrastructure. Few have the productization. SMS location-based service sits in a sweet spot: high utility, low friction, and strong monetization potential.
If you’re a telco product owner or B2B lead, here’s your north star:
- You already control the data.
- You can offer this service in days, not months.
- Businesses want this. Most just don’t know it’s an option yet.
With hSenid’s telco-grade LBS platform, you’re not just reselling network capacity—you’re turning core signaling data into revenue-ready intelligence.
Ready to start offering location-aware services to your enterprise clients? Explore hSenid’s LBS Solutions.
