
USSD vs. Mobile Apps for Financial Services: What Scales Better in Emerging Markets?
In emerging markets, scale is defined less by innovation alone and more by accessibility. While mobile apps offer rich features

In emerging markets, scale is defined less by innovation alone and more by accessibility. While mobile apps offer rich features

Mobile money is a backbone of digital financial inclusion across Africa, and USSD remains one of the most reliable ways

A single misstep by a USSD gateway provider cost a telecom giant its loyal users overnight. This cautionary story reveals

3 USSD tricks to get customers chatting, buying, and engaging in seconds – no apps, no data, just instant mobile

In every corner, from remote villages to bustling cities, the ussd gateway is silently shifting roles, from financial lifeline to

Avoid common USSD provider pitfalls. hSenid’s IMS-ready USSD Gateway delivers seamless sessions, flexible charging, and 5G integration.

Discover why telcos across Africa still depend on USSD gateways in 2025. From mobile money to inclusive access, learn

No app, no problem. Banks still depend on USSD for secure, wide-reach services across urban and rural customers.

Why operators still invest in USSD: it works on any phone, costs less, reaches more people, and now runs

When millions rely on *123# to move money or get updates, downtime isn’t just annoying—it’s costly. The right USSD