Renowned and robust, hSenid USSD Gateway can be adapted to the needs of mobile operators. The Gateway enables Telcos to rapidly create and deliver new value-added, dialog-based services, by providing a platform that links content providers to end users. It also gives subscribers high-speed interactive access to a broad range of content. Telcos can utilize USSD Gateway to create more useful USSD services, opening up new means of generating revenue. Similarly, subscribers gain direct access to the menu in real time through simpler interactive interfaces at cheaper rates.