The unique number of mobile phone users around the world has grown almost by 2% compared to 2020 (Datareportal.com, 2021), and to further increase at the end of 2021. This phenomenon suggests that the use of mobile-related services to be boosted in the coming years.
As a result of the high demand, the operators will have to look for avenues to sustain the use and provide cost-effective solutions for the users.
The use of USSD menus is one of the methods operators use for various value-added services that are in demand, even up-to-date.
The development and the deployment of these services are commonly initiated by technical departments due to the complex nature of the services. However, there are a few downfalls in this approach.
Long response time to the market
The complexity of the development process will outdate certain services even before entering the market (e.g. USSD menu to show vegetable prices in the market).
The current user demands are agile, and the operators need to go one step ahead to satisfy those demands to stay ahead of the competition.
Unfamiliar interface for non-technical personal
Most of the available USSD simulators are built to an audience who perceive higher technical complex knowledge. This becomes a stumbling block for creativity and deploying agile services since transferring ideas becomes a challenge.
To provide USSD services and to keep up with the market demands, the operators need to find a solution that enables simplified development and deployment.
The hSenid USSD suite allows telcos to overcome these challenges and facilitate to deploy agile services to users.
The menu designer of the hSenid USSD suite is built to ensure faster rollout of value-added services that addresses user demands.
Key features of the USSD Menu builder
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- Drag and Drop Canvas simplifies the creation of USSD menus
The simple and user-friendly interface allows operators to utilize the platform to its optimum capability that can be used by any department within the organization to deploy services.
This allows operators to create USSD menus without relying on any technical support and completely eliminates the concern of unfamiliar interfaces results, enabling speedy delivery of services.
The canvas permits executions of services based on the subscriber category. For example, the same USSD code can be used to provide multiple services to different subscriber profiles like pre-paid, and post-paid where the menu can be customized based on the service type of the subscriber.
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- Â Modification of existing USSD menus
The ability to customize existing menus allow operators to provide agile services that can be deployed time-wise, location-wise and subscriber profile wise.
With these functions operators can show different menus to users based on the time and the location they access to obtain services. It also allows to customize based on the profile of the user (e.g. Loan usage, registered services, etc.)
The most important aspect of the hSenid USSD menu builder is that operators can execute these complex services without having to worry about any coding efforts. For example, even non-technical departments such as Marketing, Sales and other related departments can deploy services without any problem.
The menu designer comes with other features like Service code routing configuration, bookmarking and shortcuts, USSD broadcaster app, tagged ads, Phone Simulator for testing, Unicode enable functionalities and many other USSD capabilities and features which allows operators to provide content to satisfy the end-user.
